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(More customer reviews)I hadn't known too much about David Novak, chairman and CEO
of Yum! Brands, the home to KFC, Pizza Hut, Taco Bell, Long
John Silver's, and A& W All American Food . . . that's no longer
the case, though, since I've devoured THE EDUCATION OF AN
ACCIDENTAL CEO, the inspirational
book he wrote with John Boswell.
Almost every page had an idea that could be implemented not just
in the food industry, but in my teaching and/or in just about any
other walk of life . . . as Novak notes:
* When I read business books or motivational books I find that if there
is one thing I can take away with me, and more important, if it is
something that stays with me, then it is well worth the price of
admission. Obviously, that "one thing" differs from person to person,
but if there is anything I have said within these pages that helps you
define your dreams and then go after them, then it is well worth the
effort it has taken to write this book and see it through publication.
Whatever field you have chosen, whatever your aspirations may be,
and however you choose to make them come true, I hope one day
you achieve more than you can even imagine.
My problem, and it's a nice one to have I must admit, is that I took
away many ideas . . . I regret that I can't share them all with you,
but to cite just two:
* I fancied myself a writer, but under Tom I would rewrite test-market
analyses six or seven times until I learned how to put forth a
recommendation, explain the rationale for that recommendation,
and summarize it all in a single page. I try to force myself to use
this same discipline today. Limiting myself to a single page not only
helps concentrate my mind, it almost guarantees clarity.
* The second thing I learned is that all the answers are in the building.
Every company is filled with experts. If you want to learn the company's
history, have a meeting with a twenty-five-year veteran. If you want to know
what customers are thinking, talk to the people who answer the 800-number
calls. If you want to know why the trucks aren't getting out on time, a route
salesman who's trucks who's been at the job for a while is likely to know the
answer.
THE EDUCATION OF AN ACCIDENTAL CEO had me laughing at
spots, too . . . for example, when Novak showed how a floppy rubber
chicken often had more value than a gold watch . . . it might not
sound possible, but if you read this book, you'll see that it
well could be the case where you work too.
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