Average Reviews:
(More customer reviews)I ordered Reiss' book as soon as I heard about it, as I had just finished shooting my first feature film this summer. I wish we had this book last year! But we are still in post-production so we'll get at least a metric ton of valuable information even at this point in the process to put into use before we finish the final edit and release our film. Now, the question is: how will we release it?
Many people would tell you the film business is somewhat broken and you cannot rely on a huge win at a festival and having your film bought and vaulted to hundreds of screens. This being the case, you have to work a little harder, you have to know how to manage your rights (digital and otherwise), how to market and reach your audience yourself and more than you ever thought as a filmmaker. Jon's book is very timely, full of current information (but he should sell it with a PDF update for future revisions!) and has answers to all types of questions. Theatrical? Festival? DVD? VOD? Streaming? BitTorrent? And how much time and money does this all take to do this DIY (do it yourself) anyway? How do I use social media to reach my audience? There are a million questions and Jon covers them all, and ably, too. I cannot recommend this book enough, especially for the price. Get yours now before Reiss figures out what a goldmine he's got here and starts charging $2,995 for a seminar that covers the same! Seriously, you could spend a lot of money on seminars and such and not get as much value as you get in "Think Outside the Box Office."
Click Here to see more reviews about: Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era
The independent film community is a buzz with the collapse of the traditional independent film distribution model. No longer can filmmakers expect their films to be acquired and released nationally. But just as the digital revolution created a democratization of the means of production, a new hybrid model of distribution has created a way for independent filmmakers to take control of the means of distribution. This hybrid approach is not just DIY or Web based it combines the best techniques from each distribution arena, old and new. Jon Reiss spoke with countless filmmakers, distributors, publicists, web programmers, festival programmers and marketing experts to create this ultimate guide to film distribution and marketing for the digital era. Unlike any other book on the subject, Think Outside the Box Office is the first to address the new distribution and marketing landscape facing filmmakers today. Throughout the book, Reiss redefines the process from a filmmaker s point of view empowering the reader to create unique strategies for their individual films. Filmmakers are hungry for information on how to distribute and market their films. No single resource exists that combines all of the knowledge and tools now available to them. Think Outside the Box Office fills that void. The book is a break through step-by-step nuts and bolts guide to distributing and marketing a film. Each chapter addresses an essential aspect of a film s release and offers specific techniques so filmmakers can take control of their distribution and marketing destiny. Instead of buying multiple out of date books and searching the web for hints and tips now all of this information is available in one place for the first time. Topics include: o Audience identification and targeting o Negotiating split rights agreements for your film. o A reclassification of film rights from a filmmaker s perspective. o Your distribution and marketing team. o Integrating marketing into your production and post o Social networking crowdsourcing and crowdfunding. o Budgeting for distribution and marketing. o Redefining the theatrical release. o Booking a conventional and unconventional theatrical release. o The new role of film festivals. o Conventional and web marketing. o How to sell DVDs with a distributor and on your own. o How to negotiate with digital distributors and aggregators. o How to DIY your digital rights. o Using transmedia for marketing and expanded creativity.
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