Good in a Room: How to Sell Yourself (and Your Ideas) and Win Over Any Audience Review

Good in a Room: How to Sell Yourself (and Your Ideas) and Win Over Any Audience
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This book is a strategy guide for people selling a project, product or even themselves. It gives suggestions for getting into a room (landing a meeting with a buyer or employer), staying there (keeping them interested in you or your project) and getting out (following up without being annoying). Where this book really shines for me is in its specific and real-world suggestions. I liked that the author wasn't heavy on theory but instead focused on her years of experience at the other end of the table. In thousands of meetings, she was the buyer listening to people pitch their screenplays, projects or resumes. From that experience she distills the essence of what works and why, including some of the disastrous (and funny) ways you can self-destruct and how to avoid them.
Here are just a few specific areas that I thought were really practical:
1.The chapter on networking is unique in its suggestion that you STOP networking. Or at least, stop networking the way 95% of your competition does it. The author's suggestions make networking sound fun and productive and were refreshing for those of us who just aren't very good at self-promotion.
2.The section on "purposely non-specific phrases" alone is worth the cover price. This section helps you design phrases that describe you or your product in such a way that both retain the right amount of mystery and lead to a dialogue with the buyer that allows you to reel him or her in. Most of us assume more detail is better when describing the thing we're trying to sell. The author suggests going the opposite direction to great effect.
3.What's your name? What do you do? Two very simple questions we've all answered a million times. Believe it or not, the author has some great suggestions on how to respond to these simple questions in ways that start the process of getting people interested in you from the first moment you speak. Rather than waiting for the "perfect" moment to make your pitch, you're actually starting your sales effort from the moment you're introduced.
4.Specific examples are scattered throughout the book. For most topics (like using non-specific phrasing), there is an example of how they can be applied in a conversation, over the phone or in an email.
If you're looking for a practical guide, grounded in the real world, on how to land the perfect job, sale, contract, etc, this quick read will give you effective suggestions you can implement immediately. Highly recommended.

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"Stephanie Palmer delivers clear, useful advice on how to successfully move the good idea in your head into the other heads in the room.It is hard to think of a more valuable skill."--Peter Kaufman, CEO, Glenair Inc.Former MGM Director of Creative Affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, directors and producers to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.Because, as Palmer as found, the strategies used to sell yourself and your ideas in Hollywood Hollywood not only work in other businesses, they often work better.After taking over three thousand pitch meetings, Stephanie Palmer has seen what works, what doesn't, and has developed a system for helping people with good ideas get the attention and financing they deserve.This is important because of how technology and globalization have created exponential growth in the marketplace for ideas.If you can communicate your ideas concisely and effectively, you will have the edge no matter what industry you are in.Whether you intend to ask for a raise, sign a potential client, promote a new business, secure financing for a creative project, get sponsors for your charity walk or even ask someone on a date, GOOD IN A ROOM shows you how to: -Master the five stages of the face-to-face meeting-Avoid the secret dealbreakers of the first ninety seconds-Be confident in high-pressure situations-Present yourself better and more effectively than you ever have beforeGOOD IN A ROOM is a step-by-step guide to improving your performance in high-stakes meetings as well as in other areas of your professional life.You'll learn insider secrets, cutting-edge techniques, and how to construct winning presentations that persuade decision-makers.That's what being good in a room is all about.

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