Showing posts with label film studies. Show all posts
Showing posts with label film studies. Show all posts

Film Viewers Guide Review

Film Viewers Guide
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The previous review of this book was by a film professor. This one is by a film STUDENT. This book was required reading for my first film class which was an introduction to film class called: the Language of Film. This book is definitely a great introduction to the art of film. It is not a book about filmmaking. It is a book that introduces with each chapter a new angle from which film can be studied. Everything about film is covered: Film history; genre films; narrative form; the stages of film production, distribution, and exhibition; mise-en-scene; editing and sound in cinema; film criticism; and the future of film. Each section is accompanied by examples and screen captures from popular classic and modern films, and scattered quotations from popular and obscure filmmakers.
The title of this book is a perfect description of what the book is. If you are a beginner, it is perfect for an overview or outline of what film is. If you are an advanced film student, it is great for sharpening your knowledge of film.
With regard to the previous review by the film professor who was afraid that this book would put off his/her students, it would be better for students to know early on what they are getting themselves into. If you are actually turned off after reading this book, you shouldn't go any further with your film studies.
In conclusion, this is a great book that introduces the purely cinematic aspects of film that distinguishes it from every other art form. I highly recommend it.

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Packaged free with each copy of Film Art, this new guide by David Bordwell explains how to analyze and write about films.--This text refers to an out of print or unavailable edition of this title.

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Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents Review

Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents
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Marketing is not only a powerful force in the movie business, but a financially formidable one as well. Consider: it cost $98 million ON AVERAGE to make and market and studio film in 2004, with marketing costs accounting for about $35 million. This book examines the entire process in fascinating detail that I can vouch for. I personally have over 30 years experience covering the film business for trade publications Variety, Moving Pictures and The Hollywood Reporter. "Marketing To Moviegoers" covers creative strategies, marketing placements, test screenings, the tortuous process of producing trailers, billing, media buying, the role of "free" publicity, and on and on. It's all here, crystallized in accessible terms with nary a trace of Hollywood insider gobbledygook. "Marketing To Moviegoers" is sorely needed since the press and other books give short shrift to the job of how to lure theater ticket buyers "into the tent."
Frank Segers

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