Film Festival Secrets: A Handbook For Independent Filmmakers Review

Film Festival Secrets: A Handbook For Independent Filmmakers
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I recently finished reading film festival secrets. I appreciate much of the advice found therein, but it can be exceedingly basic at times. The book is divided into the following categories:
1. Before You Submit
2. When You Submit
3. While You Wait
4. When You Get The Call
5. The Pre-Festival Push
6. At the Festival
7. Aftermath
Holland's enthusiasm is apparent, and he gives solid advice about Withoutabox, organization, and promotion as well as an amusing list of Filmmaking cliches. There is a reiteration that you need goals going into festivals, and a review of the basic marketing materials used for them. There are also good checklists to end each section.
That said the book feels very much geared to the neophyte filmmaker setting out on his very first festival run. A lot of common sense and little new information for twenty five dollars. Much is rehashed here, although in a convenient form all in one place.
Some books that I would recommend are Chris Gore's Ultimate Film Festival Survival Guide, Friends Fans and Followers by Scott Kirsner, The New Rules of Marketing and PR by David Meerman Scott.
If you are very new, this is for you, but I find it a little too expensive for what is offered.

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