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(More customer reviews)I will never look at a supermarket tomato the same way again. Never mind that I'll never eat another one -- ever -- after reading this book. Author and food writer Barry Estabrook takes us on a journey to discover why those perfect-looking tomatoes piled up on supermarket shelves are so oddly tasteless, and believe me, the answer isn't very appetizing. Flavor, though, is the least of his concerns. The big story here is the human suffering -- right under our noses -- that we unknowingly perpetuate each time we pick a tomato up and put it in our shopping cart. It took courage to sniff this story out. Estabrook is clearly a pro in his field and deserves a great deal of credit. The writing is engrossing and at times hilarious, all of which makes the heartbreak a little easier to stomach.
Click Here to see more reviews about: Tomatoland: How Modern Industrial Agriculture Destroyed Our Most Alluring Fruit
Supermarket produce sections bulging with a year-round supply of perfectly round, bright red-orange tomatoes have become all but a national birthright. But in Tomatoland, which is based on his James Beard Award-winning article, "The Price of Tomatoes," investigative food journalist Barry Estabrook reveals the huge human and environmental cost of the $5 billion fresh tomato industry. Fields are sprayed with more than one hundred different herbicides and pesticides. Tomatoes are picked hard and green and artificially gassed until their skins acquire a marketable hue. Modern plant breeding has tripled yields, but has also produced fruits with dramatically reduced amounts of calcium, vitamin A, and vitamin C, and tomatoes that have fourteen times more sodium than the tomatoes our parents enjoyed. The relentless drive for low costs has fostered a thriving modern-day slave trade in the United States. How have we come to this point?Estabrook traces the supermarket tomato from its birthplace in the deserts of Peru to the impoverished town of Immokalee, Florida, a.k.a. the tomato capital of the United States. He visits the laboratories of seedsmen trying to develop varieties that can withstand the rigors of agribusiness and still taste like a garden tomato, and then moves on to commercial growers who operate on tens of thousands of acres, and eventually to a hillside field in Pennsylvania, where he meets an obsessed farmer who produces delectable tomatoes for the nation's top restaurants.Throughout Tomatoland, Estabrook presents a who's who cast of characters in the tomato industry: the avuncular octogenarian whose conglomerate grows one out of every eight tomatoes eaten in the United States; the ex-Marine who heads the group that dictates the size, color, and shape of every tomato shipped out of Florida; the U.S. attorney who has doggedly prosecuted human traffickers for the past decade; and the Guatemalan peasant who came north to earn money for his parents' medical bills and found himself enslaved for two years.Tomatoland reads like a suspenseful whodunit as well as an expose of today's agribusiness systems and the price we pay as a society when we take taste and thought out of our food purchases.
