How to Make Money with YouTube: Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business on the World's Most Popular Video-Sharing Site Review

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(More customer reviews)In the history of commerce the hottest marketing spots are the locations where the most people can be found, whether it's the town square, bazaar, train station, airport, MySpace, YouTube or Twitter.
There are more than 75 million videos on YouTube, for instance, and when these videos go viral they register more than 50 million views per video. And while many Americans know how to use YouTube to share videos with family and friends very few understand how to harness the power of YouTube to earn money, market yourself, connect with customers, and grow your business.
The secrets of how to capitalize on the world's most popular video-sharing website is now shared in a new book, How to Make Money with YouTube by Brad and Debra Schepp.
One of the most valuable features of How To Make Money With YouTube are real-life success stories from video marketers who used the site to promote products and services.
One of my clients, Mr. Duey, a rapping school teacher who uses rap music to teach kids math, science and history, is also featured in the book. His video, "Mr. Duey Fractions" is featured on Teacher Tube which is like YouTube but it's for teachers, parents and students. The "Fractions" video is now one of the top ten all time most viewed videos on TeacherTube with 540,000 views. The exposure has led to CD sales, media coverage and other exciting opportunities for Kaas Records and Mr. Duey.
Another method mentioned in the book is the use of video book trailers as part of a book marketing campaign and to obtain book publicity. A book trailer is like a movie trailer in that it allows someone to preview a book. A video book trailer brings the book to life and gives the potential reader a sneak peak at the contents of the book. An example of a book trailer Westwind Communications YouTube Channel at: http://www.youtube.com/watch?v=bTsTCKjLxc8
Business owners and individuals will find How to Make Money With YouTube to be an ideal resource guide to expand their marketing and grow profits. I highly recommend it.


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"How Can I Profit from YouTube®?"

Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they've been tight-lipped when it comes totheir secrets.

Luckily, e-commerce experts Brad and Debra Schepp have written this complete guide to using YouTube for fun and profit. By the time you're done with this book, you'll know everything there is to know about:
Planning, creating, and sharing your own videos that "don't suck"
What makes a video go viral
Harnessing YouTube's power for branding, advertising, and fundraising

Inside you'll find real-life YouTube success stories-—from video makers who used the site to launch successful consulting businesses to a company's humorous "Will It Blend?" videos that brought thousands of new customers to its Web site.

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The Indie Author Guide: Self-Publishing Strategies Anyone Can Use Review

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I thoroughly enjoyed reading this book. It is informative, well outlined, well written, and covers a topic close to my heart - self publishing. This book is divided into the following 12 chapters:
1. Indie authorship: An introduction
2. Publishing options
3. Getting organized
4. Creating your brand
5. DIY formatting for POD
6. Editing and revising
7. Designing your own book cover
8. Publishing through CreateSpace
9. Publishing for Kindle
10. Publishing for other eBook formats
11. Promotion
12. An HTML primer
At one point the author says that subsidy and vanity publishing don't offer any advantages over POD publishing these days. I'm not sure this is true. After reading Aaron Shepard's book entitled "Aiming at Amazon" (ISBN: 093849743X) last year I learned that small text does not print as well with POD. Nor do pictures in the book using POD technology. And if the book is going to be over 200 pages or so, then POD might get a little expensive as compared to traditional printing methods. But if you understand the ins and outs of POD publishing, then it is definitely the route to go in order to sell your writing on Amazon. A good, but slightly dated, book on POD is "Print-on-Demand Book Publishing" (ISBN: 0972380132).
Although I haven't read "The Frugal Book Promoter" (ISBN: 193299310X), it is my understanding that it goes into some depth about the importance of branding when promoting one's book. Chapter 4 in the instant book did a nice job explaining the importance of branding.
Although I haven't read "Perfect Pages" (ISBN: 0938497332), it is my understanding that it goes into some depth about how to create formatted Word documents for Print on Demand (POD). Chapter 5 in the instant book did a wonderful job explaining how to use Word to format your self published book copy for POD.
This afternoon at Barnes & Noble I read "The Frugal Editor" (ISBN: 0978515870) and found it to be a good book. But I liked the coverage of how to edit and revise (or get help in editing and revising) in Chapter 6 of the instant book. Well done!
Mr. Shepard in "Aiming at Amazon" explained how to go about designing your book's cover if you were going to use Lightning Source, Inc. as your POD printing service. In Chapter 7 of the instant book we are told how to design a cover if we are going to use Amazon's CreateSpace printing service. I think this coverage could have gone into a little more detail on how to use and customize graphic files. But it was certainly good coverage on the topic.
The material covered in chapters 8 and 9 I have not seen in print in other books yet. They were well done. And Chapter 10 was informative.
Chapter 11 covered promotion well. I liked it. Other books on the subject I like are: "Sell Your Book on Amazon" (ISBN: 1432701967), "Plug Your Book!" (ISBN: 0977240614), and "The Author's Guide to Building an Online Platform" (ISBN: 1884956823). But consider getting another book ["The Web Savvy Writer" (ISBN: 0977830403)] sold as an ebook by its author, and an audio book entitled "Secrets of Successful Blogging System" (ISBN: 0978806018) which is kind of pricey, but really good. If you get all these resources, read them, and study them, then you should have an excellent idea about how to go about marketing your tome or tomes.
Chapter 12 was OK. But I think I would have liked the book better if it had been left out. It kind of felt as though it was not within the scope of the book's subject matter. All in all, this book is a gem. I think it is good as a stand-alone guide, but it will really shine if used in conjunction with other books I have referenced in this review. 5 stars!

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